i2i Marketing go live this August with a major new experiential marketing campaign for “Nerf” – the toy blaster range from Hasbro. Nerf is one of the leading boys’ brands, and the fifth largest property in the toy market.
The Nerf Vault – an interactive shooting gallery in a mysterious branded WhiteCrate will be touring festivals and city centres across the summer, allowing consumers to get hands on with the latest blasters from the N-Strike Elite range, as well as step inside the unit for a first look and feel of a top secret new Nerf toy. The bespoke WhiteCrate build incorporates sound, light and music for the ultimate Nerf experience and visitors will be the first consumers in the UK to try the new blaster before it hits stores.
“The Nerf Vault looks fantastic,” said Nick Swift, Account Director at i2i, “It’s a perfect creative fit for the edgy, aspirational character of the brand – as well as being a pure blast of fun! Experiential is the perfect channel to convey the excitement and action of a brand like NERF”